Tag Archives: marketing

The Christmas Conundrums: Should you release your app for the holiday season?

Every year, the holiday season is a great time for selling pretty much anything. As such, it also holds the potential for a massive increase in app sales. However, the situation is more complex. Christmas-targeted games and apps seem to flock the App Store, creating much competition.

What should you ask yourself when choosing a launch date:

1. Is your app Christmas-related?

If the answer is a definite yes, then the choice is clear. If the answer is not a definite yes, keep reading.

2. Can your app make it to review sites and ‘editor’s picks’ sections?

Your app needs to be interesting and appealing in order to make it into any Christmas shopping list. The top 10 lists are usually controlled by larger publishers so in order to get anywhere near the top 10 you have to deliver something extraordinary.

3. Is your app family-oriented?

Family-oriented apps have a better chance being downloaded as people gather together. In case you have nothing to talk about with the sister you meet only once a year, a good alternative to talking would be playing something together.

4. Would you buy your app during Christmas break?

Take yourself as an example – what do YOU like to do with your smart-phone or tablet during the holidays? Play games? if so, which games? What’s special about them? Does your app have what it takes?

5. Would your app actually do better if released after new year’s?

If your app is a killer business app, for example, maybe it will do better when people get back to their offices. If it’s a commuter’s paradise – hold your horses till the working people commute again.

We are hoping to see Cavernous being released for this coming Christmas 2010.  Stay tuned to hear if the decision was worthwhile.